Focus

Well, well, well, time is moving on. Doom and gloom permeates the news with stories of a recession gone wild. But we’re living in two Americas. There’s those who don’t seem affected at all by this downturn. They’re going along their normal day, spending, and probably looking perplexed at the news reports of a recession. And then there’s others, looking into an abyss and wondering how they’ll pay their mortgages. To those, frugality isn’t en vogue, it’s a way of life. So, when the recession hit my livelihood, and I began to curtail my spending, and, looking for ways to cut back my costs, I began to feel like I lived in two Americas. My nose pressed against the glass watching the ‘haves’ buying iPhones and taking European vacations, and watching their puzzled looks when I tell them, “I can’t afford to go out and eat.” When a dark tunnel is ahead you begin to lose focus; and for me my mind races to worst case scenario. I keep hoping I’ll walk into my office and there will be a client who’ll keep me afloat for another month . . .but of late the phones barely ring and if they do it’s someone trying to sell me something, which infuriates me even more. I guess the only way to stay ahead of the curve is to keep moving like a shark; keep plugging away and focus on change. In times like these, thinking outside the box, looking for avenues others haven’t tried, do anything to keep your business moving. This isn’t time to throw up your hands and wait for the phones to ring, because they won’t. You’ll just fall further and further into the darkness and the other side won’t be pretty. Stay ahead of the curve, focus, look outside the box, move on, try new things, change your ways, and ultimately you’ll come up on the other side of this wave.

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